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Announcing My Latest Project : Referral Rock

2 Jun

landinglogo3I’ve been somewhat quiet about my latest project: Referral Rock, but now I am ready to add the additional public pressure of letting it be known to all of the Internets!


Here’s the gist:

Just about everyone is familiar with customer referral programs. You know the ones where you refer a friend and you and the friend may get a benefit like 20% off, a $10 gift card, or entry into a drawing for free iPad…

You often see these programs with larger businesses where running customer referral program online has been proven to increase the number of new customers for businesses. Not only do they acquire more business but they can track exactly where it came from.

Here’s how I came up with it:

So as I was sitting in a car dealership waiting for service, I watched a new customer come in and mention they were referred by a previous customer. The dealer looked confused and not able to place the name of the previous customer. That’s when I realized small businesses lacked the tools to make a customer referral program work. I have taken the best practices of customer referral systems for big businesses and built one specifically for small businesses.

What it does:

1. Create your own program (hosted on it’s own website)
2. Run your program through a system who’s sole goal is to get you more referrals
3. Track and monitor the results

What I need:

I’m looking for small businesses who want to try out the system for free and give me feedback.  Please use the invite code: ANNOUNCED and sign up here:



Lessons: Just because you can build it. Doesn’t mean you should

5 Feb


I’ve probably been burned by this at least 1/2 a dozen times.  There are friends of mine who I know have/are doing the exact same thing (you know who you are).  Here are the steps of a start-up in the mind of a technical entrepreneur:

  1. Come up with a fantastic start-up idea
  2. Look for a domain name (maybe buy it?)
  3. Tell a couple of trusted friends about it and why it’s going to rock
  4. Start building

There are many other steps past #4 but so many of my start-up ideas die within these steps.  (sidenote: The ones that die after #2 are entertaining because I have the domains to prove the existed and took up brain cycles at extended period of time. )

#4 is where it goes wrong.  It’s so tempting to just start coding.  Even if it is just a demo, proof of concept, just to tinker with an API or something.  Just stop.  Just stop wasting your time.

Sure I’ve read about customer development and lean start-ups but my idea is different, right?  Or I can do that after the demo is done, the customers can look at that…. then you just keep making updates and tweeks and before you know it… you’ve wasted way too much time on it.  

My new belief is to not “build/code” anything until I have a pilot customer.  I can do mock-ups, I can do wire frames, I can do workflows, but I should not code anything.  Say it with me now “I shall not code anything until I have a pilot customer”.  Without a customer you have no guidance of where this thing is really going.  You are just wasting your time on assumptions.  Time is a commodity, if I’m going to be serious at getting a hit one of these start-up ideas.  I have to fail fast.  I can fail a lot faster if I don’t start building until I really need to.

 This may seem obvious to other entrepreneurs but having the chops to build things, is also a sickness of temptation to just build things.   

Idea: Perfect Reader Application/Service

8 Jan

flipboardThis thought has been in my head for awhile, but it took my friend Jay’s rant to get all the thoughts on paper (so to speak)

Yea, I love consuming from my iPad but it’s messy. I read in GReader and star stuff to read. Then I read stared stuff in Flipboard, but if I want to bookmark it in Delicious I have to “Open in Safari” and use the bookmarklet. Or I can “Read Later” to add it to iOS’ reading list, if it’s a link on the page I’m reading. But if it’s something from the page you’re reading (and you’re viewing it in Flipboard but not in the Flipboard web browser) then you can hit “Save for Reading” and it saves to Pocket, where I can tag directly to Delicious (but not modify tags for existing links).

Messy messy messy..

My current process: I use GReader (where I star things) and Flipboard on my Galaxy II… Sometimes tweet directly from them too but I lack a consistent “Read Later” aside from the star… And don’t bookmark enough but would like to.  It’s a mess.

I would like one fluid app for it all.  Initial Browse, Read Now, Read Later, Share, Read again / Find again /Search… On any/multiple devices.  I’d pay for a service that does all this.

1.  Multidevice (Normal Browser, Android, iPad, iPhone)
2.  Easy of Subscribing of GReader
3.  Flipping and easy reading type of Flipboard
4.  Never have to go directly to a site… (more has to do with the content providers that sometimes provide snipits on their feeds)
5.  Add to a read later queue (w/ Same readability)
6.  Easy to Share (various social networks)
7.  Add to a Saved list.. That contains all the content and tags/categories with in them.. and be full text searchable. Delicious like…
8.  Also could integrate into browser bookmarks.  (chrome and other bookmark syncs)

Someone make it and take my money!

Does anyone want to add anything to the list?

Wanted! Equation on how should I value my time

28 Dec

My friend Jay and I had a brief twitter conversation about being guilty of wasting time on little things.

I read this article awhile back (How should a startup founder value her time? | A Smart Bear) and have been meaning to come up with some sort of relevant equation that can apply to everyone.  Not just for “business/work” time, but also “free time”?

Prime example:  Most recently I found myself researching a SOHO NAS and becoming a victim of wasting too much time.  I was debating the small differences of model numbers, brands, processors, in the effort to find the best fit.  Of course as I read more… it just delayed my decision making by adding in more factors.  I wavered back and for starting at a price point of $300 and all the way up to $1000 trying to justify the features in my mind.  I won’t admit how much time I wasted just to end up where I started, but I’ll it was WAY TOO MUCH.

In the end, I would like to find a way to have a quick check to realize I’m wasting my time.  Here are some of the questions I would like to easily answer:

  1. When should I hire someone to do this instead?   (Maid, contractor,  consultant, personal assistant?)
  2. At what point, any time spent on this will have diminishing returns?

An easy way is trying to calculate “what is my time worth in $$?”  It’s easily quantifiable and easy to compare to the task at hand but I don’t feel like it’s always THAT easy.  Here are some other factors:


  1. What is the total time loss/gained doing this activity? – Often there is more time vs. the activity itself.
  2. What is the opportunity cost of this activity? – What am I missing out by doing this?
  3. Are their longer term benefits that are worth more than the $$ amount or direct time spent today – Is this some sort of investment where it will take less time in the future?  Do you gain a skill or a networking contact?
  4. There is only so much space in your RAM / context to be concerned about is it worth that? – It’s not all about how much time things take, I’ve found it all takes space in your head… and you can only worry about so much at a given time.
  5. Can your time to $$ calculation work past a certain $$ or hour count? – At some point the “$$/hour” ratio of your time breaks down where you can work more hours to make up the $$.

What does everyone else to do to make these decisions quickly?  What factors have I not considered?  Does what I want exist, or is it all just part of refining the decision making process?

ioBridge Breast Milk / Freezer Monitor

11 Oct

My first ioBridge project is a freezer monitor.  It’s fairly simple but quite valuable.

Here’s the background:

My wife and I recently added our first child into the world and decided to breast feed.  With breast feeding comes pumping and storing breast milk for later use for the baby.  My wife refers to our stored milk as “liquid gold”, it’s a major time and convenience  commitment to do it properly.  As with any milk, breast milk has a short shelf life so freezing is necessary.

We also live in an area where a lot of the power that comes to our house comes in through above ground lines, so when there is inclement weather we are at risk of short to long power outages.   The freezer is inherited from my parents.  I don’t know exactly how old it is, but it’s running!  I’m sure its days are numbered.

So all of this leaves us in a constant state of worry about our freezer storing this precious commodity.   Is there power at the house?  Is our freezer dead?  IS THE MILK OK?


The old phrase “crying over spilled milk”  has never made as much sense as it does now.

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With M2M the Exmobaby Takes Baby Monitors to a New Level

6 Oct

With M2M the Exmobaby Takes Baby Monitors to a New Level.

M2M has been used in several innovative products. In the past, M2M has used RFID tags on runners to analyze and monitor their heath. Now, M2M is being used on babies with the new Exmobaby onesies.

Exmovere created the Exmobaby pajama with bio-sensor fabric. It contains a small receiver equipped with a Zigbee tranceiver to give parents updates about their infant via cell phone or computer. Using these innovative onesies, parents are now able to monitor their infant’s health, emotional state, behavior, and heart rate. The Exmobaby is extremely useful for parents who are worried about their baby being at risk for sleep apnea or sudden infant death syndrome.

This new technology will also be convenient when either parent is out of the house. In addition, if the infant is with a babysitter, parents can still monitor what is going on with their baby. With M2M technology, Exmovere has made regular baby monitors seem like a thing of the past.

I’m a new parent with an infant and I find this very interesting.  I’m probably not the target market, but for the casual parent I think this is a little overkill.  I’m also not sure of the cost of one of those super monitoring onesies.  If you have a dozen of them with all the hardware in them, do you have to sync up which one is on?  What about washing them?  I think the products like the baby sensor mats they have today are over the top.  We have a basic wireless sound monitor, that does just fine.

After talking to my wife who is a NICU nurse, she thought it was a great idea… If it works.  She said today, babies with issues often go home with sensor leads on them.  These are not the most ideal as they can easily fall off and are subject to frequent false positive alarms.  I’m sure that market is decently sized on it’s own and could have a real application, I just don’t see it making  “regular baby monitors seem like a thing of the past” as they said.

Are businesses really in the business of creating jobs?

1 Oct

I’ve been reading a lot about job creation lately and came across the following article:   Small Business: A Misunderstood Beast – Yahoo! Finance.

This article really brought to light something I haven’t thought about:  Are businesses really in the business of job creation?

In my experience running a small consulting business and a small brick and mortar business.  My answer is NO.

In my eyes creating jobs is a secondary benefit.  (Some may not even see it as a benefit at all, as I’m sure some could do without dealing and managing people.  But that’s a different conversation for a different day.)   I’m not discounting the fact that creating jobs is a good thing.  It is a good feeling to help out another and have them help out the business along the way.  I think hiring is mostly seen a filling a need and demand where there is work to be done in a business.   The primary objective of most businesses is the bottom line.  If it’s not making money it’s not as important.

When you are creating technology and innovation you are often targeting how to do more with less.  How can I replace a manual process (where some people have jobs) and automate it through technology?  My ideal company of my own creation would be to invent some huge value add technology apply it to an existing market, charge money and it requires ZERO support and maintenance.  Then I could rake in large amounts of money and hire a minimum amount of people, thus increasing my profits and not deal with managing anyone.

Ask any brick and mortar company:  If the business could make the same amount of money and not have employees, would they do it?  My guess would be yes.

Do you think businesses are in the business of creating jobs?

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