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Announcing My Latest Project : Referral Rock

2 Jun

landinglogo3I’ve been somewhat quiet about my latest project: Referral Rock, but now I am ready to add the additional public pressure of letting it be known to all of the Internets!


Here’s the gist:

Just about everyone is familiar with customer referral programs. You know the ones where you refer a friend and you and the friend may get a benefit like 20% off, a $10 gift card, or entry into a drawing for free iPad…

You often see these programs with larger businesses where running customer referral program online has been proven to increase the number of new customers for businesses. Not only do they acquire more business but they can track exactly where it came from.

Here’s how I came up with it:

So as I was sitting in a car dealership waiting for service, I watched a new customer come in and mention they were referred by a previous customer. The dealer looked confused and not able to place the name of the previous customer. That’s when I realized small businesses lacked the tools to make a customer referral program work. I have taken the best practices of customer referral systems for big businesses and built one specifically for small businesses.

What it does:

1. Create your own program (hosted on it’s own website)
2. Run your program through a system who’s sole goal is to get you more referrals
3. Track and monitor the results

What I need:

I’m looking for small businesses who want to try out the system for free and give me feedback.  Please use the invite code: ANNOUNCED and sign up here:



Idea: Perfect Reader Application/Service

8 Jan

flipboardThis thought has been in my head for awhile, but it took my friend Jay’s rant to get all the thoughts on paper (so to speak)

Yea, I love consuming from my iPad but it’s messy. I read in GReader and star stuff to read. Then I read stared stuff in Flipboard, but if I want to bookmark it in Delicious I have to “Open in Safari” and use the bookmarklet. Or I can “Read Later” to add it to iOS’ reading list, if it’s a link on the page I’m reading. But if it’s something from the page you’re reading (and you’re viewing it in Flipboard but not in the Flipboard web browser) then you can hit “Save for Reading” and it saves to Pocket, where I can tag directly to Delicious (but not modify tags for existing links).

Messy messy messy..

My current process: I use GReader (where I star things) and Flipboard on my Galaxy II… Sometimes tweet directly from them too but I lack a consistent “Read Later” aside from the star… And don’t bookmark enough but would like to.  It’s a mess.

I would like one fluid app for it all.  Initial Browse, Read Now, Read Later, Share, Read again / Find again /Search… On any/multiple devices.  I’d pay for a service that does all this.

1.  Multidevice (Normal Browser, Android, iPad, iPhone)
2.  Easy of Subscribing of GReader
3.  Flipping and easy reading type of Flipboard
4.  Never have to go directly to a site… (more has to do with the content providers that sometimes provide snipits on their feeds)
5.  Add to a read later queue (w/ Same readability)
6.  Easy to Share (various social networks)
7.  Add to a Saved list.. That contains all the content and tags/categories with in them.. and be full text searchable. Delicious like…
8.  Also could integrate into browser bookmarks.  (chrome and other bookmark syncs)

Someone make it and take my money!

Does anyone want to add anything to the list?

Idea: Smart Todo List App

3 Jan

I’m always looking for business ideas and I come up with quite a few on a regular basis.  I’m going to start posting some that I have little or no intention of pursuing.

The first one is “Smart Todo List”.

Basic User Need – I want the app to answer the question.

What is the most important task I should be doing right now?

Key Features and Concepts

  • Ease of Accessibility: Mobile and Web
  • Minimum friction and slowly gathering necessary information
  • Allow users to easily add items with  (Voice to text feature?)  Initially only asks for task description.
  • Slowly categorizes and gets meta information to help prioritization.
  • App uses meta information to reshuffle and re-prioritize list.

Main Work Flow

  1. User asks app “What is the most important task I should be doing right now?”
  2. App suggests one task  (based on meta data algorithm)
  3. User agrees and does that task.  Then can go back to 1. later. OR
  4. User says no.  App asks user “why not?”, by picking one of many ways to get more meta information.  (i.e. User can snooze for 1 hour, 1 day, 3 days, 1 Week, 1 Month.  User says it will take too much time when app simply asks, how long it will take…)
  5. App then goes back to 2. and suggests a new task.

Other Ideas

  • Utilize time of day – Could a category be associated with a certain time of day?  Work vs. Personal items
  • Utilize GPS or IP Address Location – Knows you are at work, at a store, at home…
  • User could be initially prompted with how much time they have so the app can immediately filter tasks based on that
  • User could be initially prompted with the category of task they want to work on
  • Possible Task Meta Data: Description, Category, Time to Complete, Priority Scale/Order in Category, Hard Deadline Date

Why I don’t want to do it

  • After building UberNote, I do not want to build another consumer productivity app.  I’m a bit burnt out on that market.
  • Everyone’s first apps are todo lists, project managment apps, note apps…   I really don’t want to do another.
  • This may exist, but I haven’t found it.

Why I might do it

  • I would like to see this app and use it
  • I’d like to test the idea/theory of slowly getting more information
  • The algorithm could be fun to work on and get right
  • I could capitalize on the large existing UberNote user base, since they are very close to the target market.

Does this exist already?  One friend told me it does, but could not tell me what it was.  Anyone have any thoughts or ideas to add to it?

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